A retail outlet is popular amongst clients and customers because of the excellent range of products that it offers at reasonable price. This statement is true to an extent but is not complete; according to me there is a small yet significant contribution of outlet’s ambiance also in making it popular. Last year I visited Paris and amidst the busy schedule I extracted some time to stroll through the high fashion streets of the city. Though I have seen the pictures of city’s fashion stores earlier but seeing them in real was a splendid experience. One thing that I noticed in each and every fashion store was the splendid ambiance. No doubt the clothes and accessories were the show stealers but you certainly cannot ignore the decor of these stores. From the elegant showpieces and walls to designer store fixtures, everything was edgy, stylish and different. I really appreciate the creativity of these store designers.
From my tour in Paris, I have carried a piece of wisdom with me. This wisdom was attained from a store owner of the city. I went in this beautiful store only to be dazzled by the amazing apparels and aesthetics of the store. Each detail was finished to perfection and nothing was left unattended. Even the store fixtures were a worth to admire feature. I asked the store owner that why she has bought such expensive and designer store fixtures and I got a simple reply, which was “beauty lies in intricacy.” She said that these fixtures may hide under the fabulous clothes hanged over it but when the customer picks them, they reveal and a substandard one will not put a great impression. Therefore it is crucially important to have designer store fixtures for elevating the aesthetics of your fashion store. Following are few of the must have store fixtures for completing your fashion store:
For a fashion store that exclusively deals in apparels, this is the most essential requisite. The reason behind this is that rolling racks help in keeping the clothes in a more organized manner and also give them a good visibility. Garment racks are also essential for apparel stores and they are quite similar in style and design to rolling racks. The only difference is that rolling racks have wheels which help in moving clothes along with the rack from one place to another.
Fixed racks are yet another type of essential store fixtures that you may find in almost every fashion store. They acquire less space and are fixed at one place which makes it convenient to keep clothes, shoes and accessories on them.
It has become very interesting to notice the exuberant variety of expandable racks used for displaying the garments which not only has the capacity of holding multiple garments, but also is designed in a very attract full way. It is a known fact understood by manufacturers that a good display has a major impact on sales and it is very important how store owners display, move and store their merchandises.
The body figurines are mostly used for decorative purpose and any fashion store is incomplete without them. Mannequins are wrapped in the most fashionable attire offered by the store and are capable of attracting a lot of potential customers.
Properly folded clothes and accessories placed on table look quite attractive. Tables are mostly short in size and can be easily reached by the customer, which is necessary when there are fewer attendants in store who could help the customers.
Showcases are essential requisite for fashion stores which deal in accessories and shoes but apparel stores should also have this store fixture. Showcases made of glass increase the aesthetics of store and also increase the visibility of the products.
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